HomePartners → Earl of East

Scented Stories from East London

Earl of East

Earl of East crafts soulful, sustainable home fragrances inspired by travel and memory. Hand-poured in London, their candles and scents blend design, storytelling, and eco-conscious care.

Soy Wax Candle - Jardin De La Lune 170ml by Earl of East - Kúbome

Born out of a love for travel, design, and the rituals of daily life, Earl of East is a London-based brand known for its beautifully crafted home fragrance and lifestyle goods. What began as a passion project in a Hackney market stall has grown into an internationally admired name, celebrated for its signature scents, clean design, and deep storytelling roots.

Each Earl of East product, from their soy wax candles to incense and bath rituals, is inspired by a sense of place, with scents that evoke memory, mood, and emotion. Sustainability and craftsmanship are at the heart of their process, with everything hand-poured in London using eco-conscious materials.

We’re proud to partner with Earl of East, not only for their impeccable design, but because they share our belief that the objects we bring into our homes should feel intentional, soulful, and made to last.

Small candles in amber jars with wooden clothespins on top, arranged in rows.